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Be the Solution

Be the Solution: How Entrepreneurs & Conscious Capitalists Can Solve All the World’s Problems, by Michael Strong

 

What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?

More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization—rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?

If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, this book provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and conscious capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.

“At last … a book about the heart of capitalism … as a force for creating good in the world … for solving many of our tough societal problems. I hope our political leaders read it.” – R. Edward Freeman, Olsson Professor of Business Administration, Academic Director, Business Roundtable Institute for Corporate Ethics, University of Virginia

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